Kotler, Philip. <br/><br/>
Kotler on marketing :  how to create, win, and dominate markets / 
Philip Kotler. 
 - New York :  Free Press,  c1999. 
 - xiv, 257 pages :  illustrations ;  25 cm 
<br/><br/><label>ISBN: </label>0684860473 9780684860473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8