Introduction to marketing / 
Johan Strydom (editor). 
 - Third edition. 
 - Cape Town, South Africa :  Juta,  2004. 
 - 330 pages :  illustrations ;  26 cm 
<br/><br/><label>ISBN: </label>0702165115 9780702165115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8