Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 14e., Global edition. 
 - Harlow :  Pearson Education,  c2012. 
 - 1 volume (various pagings) :  color illustrations ;  28 cm 
<br/><br/><label>ISBN: </label>0273753363 9780273753360 9780273755029 0273755021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8