TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 1259010902
U1  - 658.8 Abridged edition 15
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill Higher Education
KW  - Marketing
ER  -