Walker, Orville C., <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, John W. Mullins. 
 - Eighth edition. 
 - New York, NY :  McGraw-Hill Higher Education,  2013. 
 - 368 pages :  Diagramme ;  22 cm 
<br/><br/><label>ISBN: </label>1259010902 9781259010903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8