Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - New York :  Macmillan,  c1982. 
 - xxvi, 723, 64 pages :  illustrations ;  24 cm 
<br/><br/><label>ISBN: </label>0023345004 9780023345005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8