TY  - BOOK
AU  - Bonoma,Thomas V.
AU  - Kosnik,Thomas J.
TI  - Marketing management: text and cases 
SN  - 0256079927
U1  - 658.8 Abridged edition
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -