Bonoma, Thomas V. <br/><br/>
Marketing management :  text and cases / 
Thomas V. Bonoma, Thomas J. Kosnik. 
 - Homewood, IL :  Irwin,  c1990. 
 - xiii, 930 pages :  illustrations ;  27 cm 
<br/><br/><label>ISBN: </label>0256079927 9780256079920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8