TY  - BOOK
AU  - Bendle,Neil T.
AU  - Farris,Paul W.
AU  - Pfeifer,Phillip Edward
AU  - Reibstein,David J.
TI  - Marketing metrics: the manager's guide to measuring marketing performance 
T2  - Pearson business analytics series
SN  - 9780136717133
U1  - 658.8 Abridged edition
PY  - 2021///
CY  - [New York, New York]
PB  - Pearson
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - Performance
KW  - Measurement
ER  -