Bendle, Neil T. <br/><br/>
Marketing metrics :  the manager's guide to measuring marketing performance / 
Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. 
 - Fourth edition. 
 - xix, 491 pages :  illustrations ;  24 cm. 
 - Pearson business analytics series .
 - Pearson business Analytics series. .
<br/><br/><label>ISBN: </label>9780136717133 0136717136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.<br/>Performance--Measurement.
<br/><br/><label>Dewey Class. No.: </label>658.8