TY  - BOOK
AU  - Farris,Paul W.
AU  - Bendle,Neil T.
AU  - Pfeifer,Phillip Edward
AU  - Reibstein,David J.
TI  - Key marketing metrics: the 50+ metrics every manager needs to know 
SN  - 9781292212470
U1  - 658.8 Abridged edition
PY  - 2017///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Marketing research
KW  - Statistical methods
KW  - Marketing
KW  - Mathematical models
N1  - Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016
ER  -