Farris, Paul W. <br/><br/>
Key marketing metrics :  the 50+ metrics every manager needs to know / 
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. 
 - Second edition. 
 - xiv, 422 pages :  illustrations ;  24 cm 
<br/><br/> Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016. 
<br/><br/><label>ISBN: </label>9781292212470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods.<br/>Marketing--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.8