TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm 
SN  - 9780750654074
U1  - 658.8 Abridged edition
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Relationship marketing
ER  -