Marketing management / 
Flip du Plessis, Johan Strydom, Chris Jooste (editors) 
 - Sixth edition. 
 - Cape Town :  Juta,  2012. 
 - xii, 676 pages :  illustrations ;  25 cm 
<br/><br/><label>ISBN: </label>9780702178122 0702178128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--South Africa
<br/><br/><label>Dewey Class. No.: </label>658.8