TY  - BOOK
AU  - Steyn,Benita
AU  - Puth,Gustav
TI  - Corporate communication strategy
SN  - 1868539318
U1  - 658.4 Abridged edition.
PY  - 2000///
CY  - Sandton
PB  - Heinemann
KW  - Communication in organizations
KW  - South Africa
KW  - Business communication
KW  - fast
KW  - Corporate communication
N1  - Includes bibliographical references; Strategic management of corporate communication ; Research as a strategic tool ; Environmental scanning ; Management of stakeholders, publics and activists ; Issue management
ER  -