Steyn, Benita, <br/><br/>
Corporate communication strategy / 
Benita Steyn, Gustav Puth. 
 - Sandton :  Heinemann,  2000. 
 - 241 pages. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Strategic management of corporate communication ; Research as a strategic tool ; Environmental scanning ; Management of stakeholders, publics and activists ; Issue management. 
<br/><br/><label>ISBN: </label>1868539318 9781868539314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations--South Africa.<br/>Business communication--South Africa.<br/>Business communication.<br/>Communication in organizations.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>South Africa.
<br/><br/><label>Subjects--Index Terms: </label>Corporate communication 
<br/><br/><label>Dewey Class. No.: </label>658.4