Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith.

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TextLanguage: English Publication details: London : Routledge, 1994.Description: x, 244 pages : illustrations ; 25 cmContent type:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 FOX (Browse shelf(Opens below))	Available		20754
Boek	Akademia	Nie-Fiksie Versameling	658.8 FOX (Browse shelf(Opens below))	Available		17109

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Previous	658.8 FAR Key marketing metrics : the 50+ metrics every manager needs to know /	658.8 FIT The e-aligned enterprise : how to map and measure your company's course in the new economy /	658.8 FOX Consumer psychology for marketing /	658.8 FOX Consumer psychology for marketing /	658.8 GRE The best of branding : best practices in corporate branding /	658.8 GRO Grondslae van bemarkingsbestuur /	658.8 GUM Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /	Next

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