Principles of marketing / Philip Kotler, Gary Armstrong.

By:

Kotler, Philip (Philip J.), 1931- [author]

Contributor(s):

Armstrong, Gary [author]

Material type: Text

TextLanguage: English Publication details: Harlow : Pearson, 2014 [i.e. 2013]Edition: 15e, Global EditionDescription: 716 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0273786997
9780273786993

Subject(s):

Marketing
Marketing -- Case studies

DDC classification:

658.8 15

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 KOT (Browse shelf(Opens below))	Available		18393

Authorised adaptation from the United Stated edition, entitled 'Principles of marketing', 15th ed. - Pearson Education, cop. 2014. - ISBN 978013255416.

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Principles of marketing / Philip Kotler, Gary Armstrong.