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The marketing decision maker ; From MkIs to MDSS / Leyland F. Pitt, Derek Bromfield ; in association with the Institute of Marketing Management.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Kenwyn : Juta, c1994.Edition: Second editionDescription: xiv, 209 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0702130427
  • 9780702130427
Subject(s): DDC classification:
  • 658.8 Abridged edition 15
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