Foundations of marketing / John Fahy and David Jobber.

By:

Fahy, John, 1962- [author.]

Contributor(s):

Jobber, David, 1947- [author.]

Material type: Text

TextLanguage: English Publisher: London : McGraw-Hill Education, 2019Edition: Sixth editionDescription: xxi, 424 pages : illustrations (colour) ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526847348
1526847345

Subject(s):

Marketing

DDC classification:

658.8 Abridged edition

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 FAH (Browse shelf(Opens below))	Available		12595

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Previous	658.8 ENC The encyclopaedia of brands & branding in South Africa.	658.8 ESS Essentials of marketing /	658.8 EVA Marketing /	658.8 FAH Foundations of marketing /	658.8 FAR Key marketing metrics : the 50+ metrics every manager needs to know /	658.8 FIT The e-aligned enterprise : how to map and measure your company's course in the new economy /	658.8 FOX Consumer psychology for marketing /	Next

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Foundations of marketing / John Fahy and David Jobber.

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