Essentials of marketing / editor, M.C. Cant ; authors, A. Brink, C.J. Jooste, R. Machado, J.W. Strydom.

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TextLanguage: English Publication details: Lansdowne [South Africa] : Juta Academic, c2004.Edition: Second editionDescription: viii, 208 pages : illustrations ; 25 cmContent type:

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Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 ESS (Browse shelf(Opens below))	1	Available		11511

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Previous	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 DYC Customer data integration : reaching a single version of the truth /	658.8 ENC The encyclopaedia of brands & branding in South Africa.	658.8 ESS Essentials of marketing /	658.8 EVA Marketing /	658.8 FAH Foundations of marketing /	658.8 FAR Key marketing metrics : the 50+ metrics every manager needs to know /	Next

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