International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - Eleventh edition. - New York : Irwin McGraw-Hill, ©2002. - xxv, 694 pages : illustrations ; 29 cm. - The McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
0072398841 9780072398847 0071123121 9780071123129 0071233075 9780071233071 0070499470 9780070499478
Export marketing.
International business enterprises.
658.8
International marketing / Philip R. Cateora, John L. Graham. - Eleventh edition. - New York : Irwin McGraw-Hill, ©2002. - xxv, 694 pages : illustrations ; 29 cm. - The McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
0072398841 9780072398847 0071123121 9780071123129 0071233075 9780071233071 0070499470 9780070499478
Export marketing.
International business enterprises.
658.8