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Marketing management : a South African perspective /

Marketing management : a South African perspective / M.C. Cant & C.H. van Heerden, editors ; H.C. Ngambi, consulting editor. - Second edition - 744 pages : illustrations ; 25 cm

ISBN: 9781485102052 1485102057

Subjects--Topical Terms:
Marketing--Management--South Africa

Dewey Class. No.: 658.8

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Marketing management : a South African perspective /