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Introduction to marketing /

McDaniel, Carl.

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - 9th International student edition. - Mason, Ohio : South-Western , c2008. - 671 pages : illustrations ; 28 cm

ISBN: 9780324544015 0324544014

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8

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Introduction to marketing /