Marketing research : a problem-solving approach /
Sudman, Seymour.
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Boston : McGraw-Hill, c1998. - xii, 737 pages : illustrations ; 26 cm + 1 computer disc (3.5 in.) - Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
Minimum system requirements: IBM compatible pc, MS Windows 3.1 or higher, EXCEL, or any spreadsheet program.
0079136702 9780079136701 0071158626 9780071158626
Marketing research.
658.8
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Boston : McGraw-Hill, c1998. - xii, 737 pages : illustrations ; 26 cm + 1 computer disc (3.5 in.) - Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
Minimum system requirements: IBM compatible pc, MS Windows 3.1 or higher, EXCEL, or any spreadsheet program.
0079136702 9780079136701 0071158626 9780071158626
Marketing research.
658.8