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Market-driven management : using the new marketing concept to create a customer-oriented company /

Webster, Frederick E.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. - New York : John Wiley, c1994. - xiv, 319 pages ; 27 cm. - The portable MBA series . - Portable MBA series. .

ISBN: 0471595764 9780471595762

Subjects--Topical Terms:
Marketing--Management.
Consumer satisfaction.

Dewey Class. No.: 658.8

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Market-driven management : using the new marketing concept to create a customer-oriented company /