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Loyalty.com : customer relationship management in the new era of Internet marketing /

Newell, Frederick, 1926-

Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. - New York : McGraw-Hill, c2000. - xx, 325 pages ; 24 cm

ISBN: 0071357750 9780071357753 0071371478 9780071371476

Subjects--Topical Terms:
Internet marketing.
Customer relations.
Public relations.
Commerce.
Customer loyalty.

Dewey Class. No.: 658.8

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Loyalty.com : customer relationship management in the new era of Internet marketing /