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Kotler on marketing : how to create, win, and dominate markets /

Kotler, Philip.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. - New York : Free Press, c1999. - xiv, 257 pages : illustrations ; 25 cm

ISBN: 0684860473 9780684860473

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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Kotler on marketing : how to create, win, and dominate markets /