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Marketing Planning : principles into practice /

Wood, Marian Burk.

Marketing Planning : principles into practice / Marian Burk Wood. - Harlow : Pearson Education Limited, c2004 - 379 pages

ISBN: 9780273686798 0273686798

Subjects--Topical Terms: --Planning.

Dewey Class. No.: 658.8

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Marketing Planning : principles into practice /